shooting cars on 35mm film has a beautiful look to it.
Shooting running footage is a lot of fun, but you have to have everything perfect! Having a good producer is one example!
Using a camera truck and a process tralier also adds a lot of feeling to any production.
reflections are big pain and you need to know how to deal with them. Using polarizers, cookies, trees, shade, large white cards, large black cards, building a tent, even in the studio you have to be creative.
Camera placement is also important and using a dolly, crane, helicopter, and a bag full of different car mounts, with a very talented key grip!
Lighting is another extreme factor, A good car gaffer is the best. They know sheet metal
assistant camera, having the camera ready, following focus on long focus pulls ...
aerials, and a stabilizer helps the trick shots.
Time Lapse is a slick trick
having a good lens package
having a great crew is the best!
Oh I forgot, You also need GREAT creative from the agency
and no rain!
shooting Sheet metal on HD (Red) go here